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Designer Carole Queen at HB1 Web, shares how  using illustration, empowers your campaigne. Be Unique, start the trend.


July 18th 2019 - illustration,

If you are looking for a way to make your campaigne or blog look unique and truly your own then you might want to consider working with an illustrator to create some custom graphics. There are many ways you can use illustrations to brighten up your campaigne and add that unique touch.


With so much independant talent available online you’re sure to find the illustrator who fits your style.

How do you find illustrators? HB1 Web is a great place to start, or you could try a freelance type site. You could ask for recommendations from other bloggers, put a request out on Twitter, or try searching Facebook or looking for networking groups.

“It’s always nice when clients show confidence in your work, but I think a lot of developing has to be your own doing.”

For some books, and all digital illustrations for advertising, the director will need to see the layout of the text on the page/pages. This helps them to 1) read the text for context, 2) see how much space is available for each illustration, and 3) plan the illustration to fit the surrounding text.

Illustration, or graphic illustration in my case, sits more in the realm of art than of design. An illustration is a visual that tells a story, that gives the viewer a pictorial representation of something. Even though both graphic designers and illustrators study the same basics of color and balance, the intent is different. Illustrators usually work on paper first, before digitizing their work on a wacom pad or straight with the mouse. They use art and sketching programs to create digital illustrations.

Pick the right style of illustration, however, and there are no boundaries for what kind of world you can create..

Illustrations are included in advertising layouts in order to communicate a concept to the audience. These effective pictorial images direct the viewer’s eye to the advertisement and capture his/her attention. When you need to decide between illustration and photography in your design work, sometimes the choice isn't clear cut. Both have their pros and cons creatively; vary in the costs, time and resources required; and can also communicate your message in very different ways, whether abstract and conceptual, or realistic and literal.

The simple beauty of illustration is that you can depict literally anything you like.

Carole Queen

Carole Queen, Illustrator to my team at HB1 Web Langkawi and Kuala Lumpur. If you'd like to talk to me about what we can do for you, please contact us.

Comments 7
  • Commenter 1 Reply

    The true profession of graphic design will continue to be valued by a few, and an even smaller paying few, but, as always judged by all. I personally love it, live it and breath it :) As you do, strongly believe it will continue to evolve and grow (with technology). The art-form of GD will always remain independent from branding, art direction, crowdsourcing, strategy and so on. Though it is often bundled with these by the multi-faceted designers/studios, such as yourselves mention in your article—of which I confess, I am… yep that’s right. Balancing making a living with living, running a studio, and desperately trying to staying creative from client to client. It just aint easy, but loads of fun. Thanks for the midnight read. Catch you soon

    July 11th, 2019
    • Commenter 2 Reply

      Have you guys ever noticed that there is no more the figure of the “great graphic designer”? And that, at the same time, graphic design is everywhere? I think that graphic design in turning into something like a commodity. So, to claim back the position of the individual graphic designer would be just the same to claim back the position of, say, the “oil driller” or the “commercial jet pilot” individuals – even considering their important roles in the society. We’re not specials anymore – we’ve become an ordinary gear in the economy machine, where theorethical idealisms are worthless and vain. So, you guys would better stop complaining, getting to work, doing your jobs, making it worthy. And joining – and enjoying – the real struggle of the free economy.

      July 11th, 2019
    • Commenter 3 Reply

      I think I agree that being a ‘graphic designer’ isn’t so special anymore. It’s having creative talent and knowing how to let it proliferate that will set designers (whatever) apart.

      July 13th, 2019
    • Commenter 4 Reply

      I reckon the idea that design can be universally useful hasn’t died, it’s just that the term ‘graphic design’ has shrunk in comparison to the various endeavours emerging creatives are taking on these days.

      July 13th, 2019
    • Commenter 5 Reply

      At the end of the day, computers don’t replace the need for a good idea.

      July 15, 2019
    • Commenter 6 Reply

      That assumes the client WANTS a good idea. Many of them don’t.

      July 17, 2019
  • robin_hb1web_ceo
    Robin HB1 Web Reply

    I think it’s a lot easier to masquerade as a designer these days with all the tools that are now available to us. Ultimately I believe that good ideas (and intelligent execution) will ultimately be worth more than anything else but it’s not for every client. Plenty of clients won’t be able to recognize the difference but that’s o.k.. I think it’s up to us to push ourselves to create more unique and successful work and create our own demand.

    July 18th, 2019
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