Photography is an important part of branding. Using a camera is a creative outlet that can strengthen your abilities in ways applicable to a design process, and help you sell your work in a crowded marketplace. In this post, HB1 Web share how photographers can benefit from graphic design and personal branding.
Photographers are often forced to wear more than one hat
Graphic designers and photographers do dramatically different work, yet their visual artistry has more than a few similarities. Graphic designers often heavily rely on photography to inject their digital work with a compelling and realistic three dimensionality, but it really isn’t a one way relationship. On the flip side, photographers often turn to graphic designers to help them develop their branding and brand identity. In a world of saturated creative fields, artists are often forced to wear more than one hat, or rely on experts from other disciplines.
Designers need photographers just as much as photographers need design.
As a photographer, knowing how graphic designers look for and think about photography can help you sell your work in a crowded marketplace. While certain visual concepts are shared between graphic design and photography, sometimes it’s necessary to build a relationship with a designer to brand yourself as well as you possibly can. Your branding should match your artistry, personality, and specialties so that you’re putting your best foot forward when approaching or working with your clientèle.No matter how long you’ve worked as a photographer, it’s important to frequently revisit how you’re presenting yourself. First impressions are everything, and bad branding can very quickly turn customers away. Make sure your logo represents you well, your social media is consistent, your business card sends the right message, and your website is clean, clear, and contemporary. Understanding design, or building a relationship with a good graphic designer can have a big impact on your success.
We Need Each Other
Designers and photographers need each other. Building your brand as an artist is critical, and sometimes working with a designer makes it much easier. Working together benefits both parties, from establishing a compelling online presence to opening doors to professional relationships that might not have been possible otherwise.
Familiarity with basic concepts of graphic design and knowledge of how designers think about and use photography will only strengthen your success as a photographer, both commercially and artistically, so arm yourself with that knowledge and express your creativity and make sure that your branding reflects the personality and breadth of your work.